At YRD, we don’t chase trends, we create the next generation of consumer products by solving real problems for real retailers.

Led by inventor and founder John Yeiser, YRD has developed over 700 products across the home, beauty, and automotive categories. But you won’t find our ideas at trade shows or in catalogues. That’s not how we work.

Instead, John pioneered a process we call targeted inventing, sitting down directly with buyers, understanding their category needs, and inventing products specifically for them. It’s a collaborative, hyper-focused model that allows retailers to offer truly unique products, maintain strong margins, and stay highly competitive in their market.

Whether it’s a national retailer or a direct-response channel, our products are tailor-made to succeed at scale. You’ll find YRD-developed products on the shelves of QVC, Target, Lowe’s, Home Depot, Costco, and more not because we follow the market, but because we build what the market needs next.